Have you ever heard of the term guidical?
It means "Guide Article" or "Article Guide". Technically, this article is set-up as a rules of engagement playbook in less than 500 words. I promise I won't leave any details out in helping you avoid the nastiest plague on the largest social network in the world -- Facebook.
And the plague is known to you as "spam". It's the debatable delicacy that comes in a can, and it's the bane of existence that gives social media marketers like you and I a bad rep.
There was a time when Facebook was nothing but a college hangout. Now, it's grown to become a place where business professionals meet, partnerships are created, and untold numbers of dollars exchange hands through transactions. All of which is possible with the power of Facebook.
Knowing Facebook is a place where fortunes can be made, it makes sense to conduct yourself in a business and professional manner. A certain etiquette must be followed at all times.
A professional business persons pet peeve is spam. It's something marketers like you and I can't stand. It's just plain irritating.
It has become worse over the years as the network social marketing scene came into effect with "attraction marketing". Spammers are getting their information from other spammers telling them to share their links with anyone and to cross your fingers and hope for the best.
They pitch their business opportunity wherever they can (inboxes, friends walls, group posts, etc.) and go on a one week marketing blitz that not only wastes their time but frustrates marketers who pay the consequences of a bad image.
But here's the catch: they honestly believe that the more people who see their stuff the more traffic they get, and the more money they make. They try to implement the Law Of Averages in a situation where it doesn't apply.
The reason why I wrote the "Do Not Spam Facebook" Guidical is to give you a heads up on how to approach Facebook marketing so when you go to promote your products and services, you're not bum rushed out the exit door.
If you treat Facebook right and with a little respect you'll be rewarded by the Facebook Gods, mistreat the system and it will punish you like a switch off a tree branch. With a bit of effort Facebook can help you generate income from all the free traffic you get from loyal Facebook friends.
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