Millions of people who flock to Facebook everyday, among them are business owners like you. For the same reason that you have they promote their products in Facebook to create a customer communities and increase profit.
With Facebook you can maximize your ad campaign for a very nominal cost. It is a very affordable and cost-cutting alternative compared to a conventional type of advertising such as tv commercials (the most expensive one), magazine or billboards. In addition to that, Facebook has the largest potential in promoting your products because people who logged in here everyday are overwhelming.
So, how are all these possible? It is really quite easy. If you are a non business background person or it is your first time, this platform works best for you.
Start with building a fan page. It's like creating a personal profile only that the information you are creating is for your business. Make sure that every detail you put in your company information are accurate and easy to recognize. After your fan page set up, start inviting friends to your site. Encourage them to invite their friends as well. Making your fan page visible to public can create an easy access to your page by everyone.
To maximize the efficiency of your advertising, choose the right people you would like your ads to reach. You can choose your target based on a user's profile information like age, gender, location, relationship status or interests. Facebook lets you narrow your target option, but be cautious on doing it too much. Otherwise you'll end up with a negative result.
Having a "like" button on your page will do the trick for you. As soon as they click the thumbs-up button people will start to notice and be familiar with your product. It will appear on their wall and people who know them will know about it as well.
So you are done with creating a fan page and people started to follow you, now what?
It doesn't end there. Still, there's a lot to be done. You have to make your ad stand out among the Facebook status updates, photos, comments and of course to your fellow competitors. Keep your fan page updated and your tactics boosted.
Create a different approach of promotion. If you put up a traditional ad, you're going to be set a side. Try putting a catchy phrase or changing your profile logo frequently. But be sure to use the appropriate words when you set an advertising phrase, be sensitive on what might your followers think. Some may take it encouraging but others may find it irreverent. Facebook will reject your advertisement if you use an image that is deemed too sexy or language that is deemed offensive or lewd. Giving them a negative impression is the thing that you should not do.
It is very important that your ads remain fresh even if you sell the same product because Facebook ads quickly become stale which causes click-through rates to drop dramatically. If you are showing the same group of people the same ad day in and day out, the interest they show in your ad will change.
Ads must be crafted carefully, because it's tough to get noticed. As you progress on Facebook Advertising you will discover that there are still a lot to be learned and bright ideas to fulfill. Consider all the possibilities and take advantage of the benefits of Facebook advertising has to offer.
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