Business Facebook Page Tips To Increase Likes

If your business is one of millions that had a landing page as of March 31, 2012, you have been desperately thinking of ways to make the new timeline format fit into your business model. Since landing pages are out, companies are forced to completely revamp their pages to fit the new guidelines. This article will cover 4 business Facebook page tips to help you quickly adapt to the changes and assure your visibility remains strong to FB users.

1) Study Fortune 500 pages - Don't reinvent the wheel but instead use top company's design teams for free. You can bet many a dollar has been spent on designs that capture a target audience's attention both subtly and not so subtly. Pay attention to placement of ads, color layout, graphic details, etc... and you will get a ton of useful information on how to design your Facebook business page according to the new guidelines.

2) Make sure your fan page cover photos adhere to FBs sizing guidelines which is currently 851 x 315 pixels. Graphics smaller than this that are uploaded will be re-sized to fill the space. This means that your graphic can look distorted which cheapens your business image. Create more people liking your page by appearing professional in every aspect. Creating your graphic can be as simple as using any number of the free photo editors online today.

3) Include a video module if you are able and have compelling video content. The longer you can keep your visitors on your page, the more likely you can establish a positive business relationship. Video is an excellent way to slow down casual "passersby" and get them to focus on what your company is about. Don't go overboard with video length, however, but try for 1-2 minute videos that cover your current products, company history or mission. If you are a one-person operation for your business then you could simply video a slide show presentation.

4) Post useful content daily - Visitors to your page need a reason to "like' you and allow further content to be posted to their page. Content such as "tip of the day" related to your business encourage people to click the like button. In addition, useful or clean controversial content can go viral. Other ideas for useful content include polls and interesting pictures.

Using these business Facebook page tips will help to lessen the blow of the new format. Even though the new guidelines are completely different from what we're used to, the change will force us to focus on image and new ways of promoting our business, and this can only be a good thing. The best advice is to roll with the changes and accept the new format. History has proven that change in the marketplace only happens out of necessity and what typically follows is more quality and innovation. Once you have your new page up and running you will think of many ways to better promote your company and image for the better.