Google Sitemaps are XML files that list the URLs available on a site. The aim is to help site owners notify search engines about the URLs on a website that are available for indexing.
Webmasters can include information about each URL, such as when it was last updated and its importance in the context of the site.
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
While some developers argue that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often used to mean an A-Z index that provides access to particular content, while a site map provides a general top-down view of the overall site contents.
XML is a document structure and encoding standard used, amongst many other things, as the standard for WebCrawler’s to find and parse sitemaps. There is an example of an XML sitemap below (missing link to site). The instructions to the sitemap are given to the crawler bot by a Robots Text file, an example of this is also given below. Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses a dynamic access to content such as Adobe Flash or JavaScript menus that do not include HTML links.
Google Sitemaps Benefits:
1. Alert Google to Changes and Additions to your Website Anytime You Want
2. Your Website is crawled more efficiently and effectively
3. Web Pages are categorized and prioritized exactly How You Want
4. Speed up the process of New Website and New Web Page Discovery
5. No Waiting and guessing to see when Spiders crawl your web pages
6. Google Sitemaps is likely to set the standard for Webpage Submission and Update
Notification which will extend the benefits to other Search Engines
7. The Google Sitemaps service is Free.
Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts
Monday, May 21, 2012
Create Impressive Website Design with CSS3
Getting creative with CSS3
CSS3 is used in organizing the style and layout of Web pages. It is the latest standard in the CSS series. CSS3 offers a wide variety of new trends to make an impact with your web designs. With many exciting new functions and features, CSS can be used as a powerful tool in website designing and development. A CSS3 refers to the technical stipulation of a layout. It ensures that a web page will appear precisely the way the website developer has specified.
As a website designer we have to look into the capabilities of CSS3 and need to make the most of it. The basic approach of CSS3 in web designing is to make the web page user friendly by removing loads of complications from it. The changes that CSS3 has brought into the website development market are quite amazing. Using CSS3 can speed up the process of website design and development and also speed up your web site.
Using CSS3 to your Advantage
Keep all the things side apart, here are some advantages of CSS3 for you:
1. Better search engine results:
With CSS3, you can keep your HTML code much cleaner which in turn helps search engine crawler in getting the real content from your site very easily. You can also put any content anywhere in your web page and no longer each individual page have to be simplified to replicate the new style. By using this website design technique you will make much greater consistency throughout the site easily.
2. Lightweight coding:
In the field of website development, no one likes to wait for anything to come. This condition also applies in loading of web pages. When a website page takes a lot of time to load, generally users leave that page. By using CSS3, web pages can be made lighter which will allow the site to load faster. As table layout format is not used in CSS3, the sites acquire less memory and load faster.
3. Accessibility and usability:
In website designing you have to make it understandable that the content of the site must be validated in all formats of the browsers. A web designer has better control over a website by using CSS3. CSS3 allows for more compatible style elements, including font size and line heights through which web pages can be used more easily by people with disabilities. Website developers can craft specific CSS files especially for printing, or mobile devices, as well as the customary computer screen and in doing so making websites fully multimedia applications.
4. Isolation and Differentiation:
With the introduction of the CSS3 format, website designers have a lot to offer in development of a web page. CSS3 allows changes and modifications to be made in individual modules. CSS3 format helps users in separating presentation from structures. In this technique, style sheets defined presentational characteristics whereas the document structures were defined in separate heading. This eases the maintenance of the web page in efficient and comfortable manner.
When you start styling your content with CSS3 modules, you will probably never want to go back to using the old tags for styling.
You must use CSS3 to determine its full potential. Flexibility is the most useful features of using Cascading Style Sheets. One of the important things you require to gaze at before using this technique is what browsers the greater part of your users uses to visit your website. The reason behind this question is that it sometimes may be very difficult to make your CSS sprites friendly with many of the browsers depending on the techniques you use.
CSS3 is used in organizing the style and layout of Web pages. It is the latest standard in the CSS series. CSS3 offers a wide variety of new trends to make an impact with your web designs. With many exciting new functions and features, CSS can be used as a powerful tool in website designing and development. A CSS3 refers to the technical stipulation of a layout. It ensures that a web page will appear precisely the way the website developer has specified.
As a website designer we have to look into the capabilities of CSS3 and need to make the most of it. The basic approach of CSS3 in web designing is to make the web page user friendly by removing loads of complications from it. The changes that CSS3 has brought into the website development market are quite amazing. Using CSS3 can speed up the process of website design and development and also speed up your web site.
Using CSS3 to your Advantage
Keep all the things side apart, here are some advantages of CSS3 for you:
1. Better search engine results:
With CSS3, you can keep your HTML code much cleaner which in turn helps search engine crawler in getting the real content from your site very easily. You can also put any content anywhere in your web page and no longer each individual page have to be simplified to replicate the new style. By using this website design technique you will make much greater consistency throughout the site easily.
2. Lightweight coding:
In the field of website development, no one likes to wait for anything to come. This condition also applies in loading of web pages. When a website page takes a lot of time to load, generally users leave that page. By using CSS3, web pages can be made lighter which will allow the site to load faster. As table layout format is not used in CSS3, the sites acquire less memory and load faster.
3. Accessibility and usability:
In website designing you have to make it understandable that the content of the site must be validated in all formats of the browsers. A web designer has better control over a website by using CSS3. CSS3 allows for more compatible style elements, including font size and line heights through which web pages can be used more easily by people with disabilities. Website developers can craft specific CSS files especially for printing, or mobile devices, as well as the customary computer screen and in doing so making websites fully multimedia applications.
4. Isolation and Differentiation:
With the introduction of the CSS3 format, website designers have a lot to offer in development of a web page. CSS3 allows changes and modifications to be made in individual modules. CSS3 format helps users in separating presentation from structures. In this technique, style sheets defined presentational characteristics whereas the document structures were defined in separate heading. This eases the maintenance of the web page in efficient and comfortable manner.
When you start styling your content with CSS3 modules, you will probably never want to go back to using the old tags for styling.
You must use CSS3 to determine its full potential. Flexibility is the most useful features of using Cascading Style Sheets. One of the important things you require to gaze at before using this technique is what browsers the greater part of your users uses to visit your website. The reason behind this question is that it sometimes may be very difficult to make your CSS sprites friendly with many of the browsers depending on the techniques you use.
Sunday, May 20, 2012
8 Of The Best Plugins For WordPress
WordPress is an amazing tool, I use it on so many websites, I really would be at a loss without it, but what one of the things that makes it so great is the over whelming amount of plugins that are available. If there's something you want to do in WordPress, there's normally a plugin to help you do it.
SEO Ultimate - I think this plugin deserves more recognition than it's gotten up till now. I have never seen a plugin with such a massive array of features, this does everything that platinum SEO and All In One SEO, also throws in the functionality found within SEO Smart Links and a number of other plugins it is essentially the swiss army knife of WordPress plugins. Some examples of its additional features include; code inserter (for use with adding Google Analytics, Adsense section targeting etc) Webmaster verification assistant, Link Mask Generator, Robots.txt editor and there's even an option for exporting your SEO Ultimate settings to a file so you can import later or use on another blog if you need to, along with support for importing post meta data from All In One SEO - and there's more, well worth checking out.
W3 Total Cache Plugin - This plugin when fully configured can give at least 10x improvement in overall site performance and give you up to 80% bandwidth savings via minify and HTTP compression of HTML. In A/B testing this great WordPress Plugin beats other optimisation plugins like WP Super Cache hands down in terms of page load time, and not only that but it has Amazon S3 integration. This plugin is so good at performance optimization that it is trusted by sites such as mashable.com, smashingmagazine.com and many others.
Cbnet Ping Optimizer - Within your WordPress admin panel, if you click on the writing option within the settings tab, you will see at the bottom a section called Update Services, now each time you publish a post or update a post WordPress will ping the sites in this list. So if you update a post frequently, some of these services may blacklist your site, this handy plugin stops WordPress from pinging these services when you edit a post, but allows it to ping them when you first add the post, removing the possibility of being blacklisted as a spammer on those services.
TinyMCE Advanced - WordPress uses the standard version of TinyMCE as its WYSIWYG editor, this is the advanced version that will add 17 plugins to TinyMCE. These include: Advanced HR, Advanced Image, Advanced Link, Advanced List, Context Menu, Emotions (Smilies), Date and Time, IESpell, Layer, Embed Media, Nonbreaking, Print, Search and Replace, Style, Table, Visual Characters and XHTML Extras.
WPtouch - Once this WordPress plugin is installed and activated it will transform your blog into an iPhone application-style theme when it is viewed from an iPhone, iPod touch, Android, Palm Pre, Samsung touch and Blackberry Storm/Torch mobile devices. With web browsing via mobile devices this is an extremely important plugin to utilise, as it will provide fast and user-friendly browsing from the mobile devices mentioned and this will not affect your desktop theme in anyway. On top of that you can customise various aspects of its appearance within the admin panel and it will also display ads from Google Adsense which is very handy.
Maintenance Mode - This nifty plugin will add a splash page to your blog to let its visitors know that your WordPress blog is down for maintenance, it will also inform the visitor when the site will be accessible. The message is completely customisable and logged in administrators will get full access to the blog including the front-end.
Broken Link Checker - It can be quite frustrating for the reader of a page on your blog who has become engrossed in whatever article/post it is they are reading when they try clicking a link within your page and the site is broken. However this will always happen from time to time and can't be avoided, but when you've been blogging for a while and you've amounted a sizable archive of posts and articles it would be impossible to check them all.
WP-DBManager - The worst thing that can happen for any blogger is to put your heart and soul into writing great posts and then then just lose it all, whether it's down to your webhost or something else. This great WordPress plugin makes it so easy to back up your WP database, and even optimise and repair it too. It supports backup scheduling and allows you to either download the backup file or email it to you. This plugin is a must have for anyone who is serious about using WordPress.
SEO Ultimate - I think this plugin deserves more recognition than it's gotten up till now. I have never seen a plugin with such a massive array of features, this does everything that platinum SEO and All In One SEO, also throws in the functionality found within SEO Smart Links and a number of other plugins it is essentially the swiss army knife of WordPress plugins. Some examples of its additional features include; code inserter (for use with adding Google Analytics, Adsense section targeting etc) Webmaster verification assistant, Link Mask Generator, Robots.txt editor and there's even an option for exporting your SEO Ultimate settings to a file so you can import later or use on another blog if you need to, along with support for importing post meta data from All In One SEO - and there's more, well worth checking out.
W3 Total Cache Plugin - This plugin when fully configured can give at least 10x improvement in overall site performance and give you up to 80% bandwidth savings via minify and HTTP compression of HTML. In A/B testing this great WordPress Plugin beats other optimisation plugins like WP Super Cache hands down in terms of page load time, and not only that but it has Amazon S3 integration. This plugin is so good at performance optimization that it is trusted by sites such as mashable.com, smashingmagazine.com and many others.
Cbnet Ping Optimizer - Within your WordPress admin panel, if you click on the writing option within the settings tab, you will see at the bottom a section called Update Services, now each time you publish a post or update a post WordPress will ping the sites in this list. So if you update a post frequently, some of these services may blacklist your site, this handy plugin stops WordPress from pinging these services when you edit a post, but allows it to ping them when you first add the post, removing the possibility of being blacklisted as a spammer on those services.
TinyMCE Advanced - WordPress uses the standard version of TinyMCE as its WYSIWYG editor, this is the advanced version that will add 17 plugins to TinyMCE. These include: Advanced HR, Advanced Image, Advanced Link, Advanced List, Context Menu, Emotions (Smilies), Date and Time, IESpell, Layer, Embed Media, Nonbreaking, Print, Search and Replace, Style, Table, Visual Characters and XHTML Extras.
WPtouch - Once this WordPress plugin is installed and activated it will transform your blog into an iPhone application-style theme when it is viewed from an iPhone, iPod touch, Android, Palm Pre, Samsung touch and Blackberry Storm/Torch mobile devices. With web browsing via mobile devices this is an extremely important plugin to utilise, as it will provide fast and user-friendly browsing from the mobile devices mentioned and this will not affect your desktop theme in anyway. On top of that you can customise various aspects of its appearance within the admin panel and it will also display ads from Google Adsense which is very handy.
Maintenance Mode - This nifty plugin will add a splash page to your blog to let its visitors know that your WordPress blog is down for maintenance, it will also inform the visitor when the site will be accessible. The message is completely customisable and logged in administrators will get full access to the blog including the front-end.
Broken Link Checker - It can be quite frustrating for the reader of a page on your blog who has become engrossed in whatever article/post it is they are reading when they try clicking a link within your page and the site is broken. However this will always happen from time to time and can't be avoided, but when you've been blogging for a while and you've amounted a sizable archive of posts and articles it would be impossible to check them all.
WP-DBManager - The worst thing that can happen for any blogger is to put your heart and soul into writing great posts and then then just lose it all, whether it's down to your webhost or something else. This great WordPress plugin makes it so easy to back up your WP database, and even optimise and repair it too. It supports backup scheduling and allows you to either download the backup file or email it to you. This plugin is a must have for anyone who is serious about using WordPress.
Friday, May 18, 2012
Google Algoritma Update For April
It’s upon us again folks; Google has released its list of algorithm changes for April. It’s been an eventful month with Google unveiling another major update, affectionately (and deceptively) known as thePenguin algorithm update. As expected, this list doesn’t touch on the specifics of the Penguin update with the exception of keyword stuffing. God forbid black hat SEO’ers find another way to game the algorithm. The list describes their “Keyword stuffing classifier improvement. [project codename "Spam"] We have classifiers designed to detect when a website is keyword stuffing. This change made the keyword stuffing classifier better.”
I’ve always stressed the need for Webmasters to create fresh, new content via updating existing webpages and writing articles for their company blog. But more so than ever, Webmasters need to keep in mind this list reveals there are no freshness boosts for low quality content or sites. This means you can create as much new content or adjust existing content on your website as you like but if it’s of low quality, you’ll receive no SEO benefit from it. It’ll be interesting to see how effective this new classifier is.
Here is the entire list:
- “Categorize paginated documents. [launch codename "Xirtam3", project codename "CategorizePaginatedDocuments"] Sometimes, search results can be dominated by documents from a paginated series. This change helps surface more diverse results in such cases.
- More language-relevant navigational results. [launch codename "Raquel"] For navigational searches when the user types in a web address, such as [bol.com], we generally try to rank that web address at the top. However, this isn’t always the best answer. For example, bol.com is a Dutch page, but many users are actually searching in Portuguese and are looking for the Brazilian email service, http://www.bol.uol.com.br/. This change takes into account language to help return the most relevant navigational results.
- Country identification for webpages. [launch codename "sudoku"] Location is an important signal we use to surface content more relevant to a particular country. For a while we’ve had systems designed to detect when a website, subdomain, or directory is relevant to a set of countries. This change extends the granularity of those systems to the page level for sites that host user generated content, meaning that some pages on a particular site can be considered relevant to France, while others might be considered relevant to Spain.
- Anchors bug fix. [launch codename "Organochloride", project codename "Anchors"] This change fixed a bug related to our handling of anchors.
- More domain diversity. [launch codename "Horde", project codename "Domain Crowding"] Sometimes search returns too many results from the same domain. This change helps surface content from a more diverse set of domains.
- More local sites from organizations. [project codename "ImpOrgMap2"] This change makes it more likely you’ll find an organization website from your country (e.g. mexico.cnn.com for Mexico rather than cnn.com).
- Improvements to local navigational searches. [launch codename "onebar-l"] For searches that include location terms, e.g. [dunston mint seattle] or [Vaso Azzurro Restaurant 94043], we are more likely to rank the local navigational homepages in the top position, even in cases where the navigational page does not mention the location.
- Improvements to how search terms are scored in ranking. [launch codename "Bi02sw41"] One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. This change improves the way those terms are scored.
- Disable salience in snippets. [launch codename "DSS", project codename "Snippets"] This change updates our system for generating snippets to keep it consistent with other infrastructure improvements. It also simplifies and increases consistency in the snippet generation process.
- More text from the beginning of the page in snippets. [launch codename "solar", project codename "Snippets"] This change makes it more likely we’ll show text from the beginning of a page in snippets when that text is particularly relevant.
- Smoother ranking changes for fresh results. [launch codename "sep", project codename "Freshness"] We want to help you find the freshest results, particularly for searches with important new web content, such as breaking news topics. We try to promote content that appears to be fresh. This change applies a more granular classifier, leading to more nuanced changes in ranking based on freshness.
- Improvement in a freshness signal. [launch codename "citron", project codename "Freshness"] This change is a minor improvement to one of the freshness signals which helps to better identify fresh documents.
- No freshness boost for low-quality content. [launch codename “NoRot”, project codename “Freshness”] We have modified a classifier we use to promote fresh content to exclude fresh content identified as particularly low-quality.
- Tweak to trigger behavior for Instant Previews. This change narrows the trigger area forInstant Previews so that you won’t see a preview until you hover and pause over the icon to the right of each search result. In the past the feature would trigger if you moused into a larger button area.
- Sunrise and sunset search feature internationalization. [project codename "sunrise-i18n"] We’ve internationalized the sunrise and sunset search feature to 33 new languages, so now you can more easily plan an evening jog before dusk or set your alarm clock to watch the sunrise with a friend.
- Improvements to currency conversion search feature in Turkish. [launch codename "kur", project codename "kur"] We launched improvements to the currency conversion search feature in Turkish. Try searching for [dolar kuru], [euro ne kadar], or [avro kaƧ para].
- Improvements to news clustering for Serbian. [launch codename "serbian-5"] For news results, we generally try to cluster articles about the same story into groups. This change improves clustering in Serbian by better grouping articles written in Cyrillic and Latin. We also improved our use of “stemming” — a technique that relies on the “stem” or root of a word.
- Better query interpretation. This launch helps us better interpret the likely intention of your search query as suggested by your last few searches.
- News universal results serving improvements. [launch codename "inhale"] This change streamlines the serving of news results on Google by shifting to a more unified system architecture.
- UI improvements for breaking news topics. [launch codename "Smoothie", project codename "Smoothie"] We’ve improved the user interface for news results when you’re searching for a breaking news topic. You’ll often see a large image thumbnail alongside two fresh news results.
- More comprehensive predictions for local queries. [project codename "Autocomplete"] This change improves the comprehensiveness of autocomplete predictions by expanding coverage for long-tail U.S. local search queries such as addresses or small businesses.
- Improvements to triggering of public data search feature. [launch codename "Plunge_Local", project codename "DIVE"] This launch improves triggering for the public data search feature, broadening the range of queries that will return helpful population and unemployment data.
- Adding Japanese and Korean to error page classifier. [launch codename "maniac4jars", project codename "Soft404"] We have signals designed to detect crypto 404 pages (also known as “soft 404s”), pages that return valid text to a browser, but the text only contains error messages, such as “Page not found.” It’s rare that a user will be looking for such a page, so it’s important we be able to detect them. This change extends a particular classifier to Japanese and Korean.
- More efficient generation of alternative titles. [launch codename "HalfMarathon"] We use a variety of signals to generate titles in search results. This change makes the process more efficient, saving tremendous CPU resources without degrading quality.
- More concise and/or informative titles. [launch codename "kebmo"] We look at a number of factors when deciding what to show for the title of a search result. This change means you’ll find more informative titles and/or more concise titles with the same information.
- Fewer bad spell corrections internationally. [launch codename "Potage", project codename "Spelling"] When you search for [mango tea], we don’t want to show spelling predictions like “Did you mean ‘mint tea’?” We have algorithms designed to prevent these “bad spell corrections” and this change internationalizes one of those algorithms.
- More spelling corrections globally and in more languages. [launch codename "pita", project codename "Autocomplete"] Sometimes autocomplete will correct your spelling before you’ve finished typing. We’ve been offering advanced spelling corrections in English, and recently we extended the comprehensiveness of this feature to cover more than 60 languages.
- More spell corrections for long queries. [launch codename "caterpillar_new", project codename "Spelling"] We rolled out a change making it more likely that your query will get a spell correction even if it’s longer than ten terms. You can watch uncut footage of when we decided to launch this from our past blog post.
- More comprehensive triggering of “showing results for” goes international. [launch codename "ifprdym", project codename "Spelling"] In some cases when you’ve misspelled a search, say [pnumatic], the results you find will actually be results for the corrected query, “pneumatic.” In the past, we haven’t always provided the explicit user interface to say, “Showing results for pneumatic” and the option to “Search instead for pnumatic.” We recently started showing the explicit “Showing results for” interface more often in these cases in English, and now we’re expanding that to new languages.
- “Did you mean” suppression goes international. [launch codename "idymsup", project codename "Spelling"] Sometimes the “Did you mean?” spelling feature predicts spelling corrections that are accurate, but wouldn’t actually be helpful if clicked. For example, the results for the predicted correction of your search may be nearly identical to the results for your original search. In these cases, inviting you to refine your search isn’t helpful. This change first checks a spell prediction to see if it’s useful before presenting it to the user. This algorithm was already rolled out in English, but now we’ve expanded to new languages.
- Spelling model refresh and quality improvements. We’ve refreshed spelling models and launched quality improvements in 27 languages.
- Fewer autocomplete predictions leading to low-quality results. [launch codename "Queens5", project codename "Autocomplete"] We’ve rolled out a change designed to show fewer autocomplete predictions leading to low-quality results.
- Improvements to SafeSearch for videos and images. [project codename "SafeSearch"] We’ve made improvements to our SafeSearch signals in videos and images mode, making it less likely you’ll see adult content when you aren’t looking for it.
- Improved SafeSearch models. [launch codename "Squeezie", project codename "SafeSearch"] This change improves our classifier used to categorize pages for SafeSearch in 40+ languages.
- Improvements to SafeSearch signals in Russian. [project codename "SafeSearch"] This change makes it less likely that you’ll see adult content in Russian when you aren’t looking for it.
- Increase base index size by 15%. [project codename "Indexing"] The base search index is our main index for serving search results and every query that comes into Google is matched against this index. This change increases the number of documents served by that index by 15%. *Note: We’re constantly tuning the size of our different indexes and changes may not always appear in these blog posts.
- New index tier. [launch codename "cantina", project codename "Indexing"] We keep our index in “tiers” where different documents are indexed at different rates depending on how relevant they are likely to be to users. This month we introduced an additional indexing tier to support continued comprehensiveness in search results.
- Backend improvements in serving. [launch codename "Hedges", project codename "Benson"]We’ve rolled out some improvements to our serving systems making them less computationally expensive and massively simplifying code.
- “Sub-sitelinks” in expanded sitelinks. [launch codename "thanksgiving"] This improvementdigs deeper into megasitelinks by showing sub-sitelinks instead of the normal snippet.
- Better ranking of expanded sitelinks. [project codename "Megasitelinks"] This change improves the ranking of megasitelinks by providing a minimum score for the sitelink based on a score for the same URL used in general ranking.
- Sitelinks data refresh. [launch codename "Saralee-76"] Sitelinks (the links that appear beneath some search results and link deeper into the site) are generated in part by an offline process that analyzes site structure and other data to determine the most relevant links to show users. We’ve recently updated the data through our offline process. These updates happen frequently (on the order of weeks).
- Less snippet duplication in expanded sitelinks. [project codename "Megasitelinks"] We’ve adopted a new technique to reduce duplication in the snippets of expanded sitelinks.
- Movie showtimes search feature for mobile in China, Korea and Japan. We’ve expanded our movie showtimes feature for mobile to China, Korea and Japan.
- No freshness boost for low quality sites. [launch codename “NoRot”, project codename “Freshness”] We’ve modified a classifier we use to promote fresh content to exclude sites identified as particularly low-quality.
- MLB search feature. [launch codename "BallFour", project codename "Live Results"] As the MLB season began, we rolled out a new MLB search feature. Try searching for [sf giants score] or [mlb scores].
- Spanish football (La Liga) search feature. This feature provides scores and information about teams playing in La Liga. Try searching for [barcelona fc] or [la liga].
- Formula 1 racing search feature. [launch codename "CheckeredFlag"] This month we introduced a new search feature to help you find Formula 1 leaderboards and results. Try searching [formula 1] or [mark webber].
- Tweaks to NHL search feature. We’ve improved the NHL search feature so it’s more likely to appear when relevant. Try searching for [nhl scores] or [capitals score].
- Keyword stuffing classifier improvement. [project codename "Spam"] We have classifiers designed to detect when a website is keyword stuffing. This change made the keyword stuffing classifier better.
- More authoritative results. We’ve tweaked a signal we use to surface more authoritative content.
- Better HTML5 resource caching for mobile. We’ve improved caching of different components of the search results page, dramatically reducing latency in a number of cases.”
Wednesday, May 9, 2012
Driving Traffic in the Year 2012
Traffic, if you own a website or blog then you need it right? Yes, without website traffic you not be able to engage with anybody what so ever!
No traffic means, no sales and no way to communicate and basically without out it, all you have is a nice looking virtual pamphlet.
If you are reading this article you may just be the person who is lacking in traffic and looking at ways to improve your numbers. After all that's exactly what it is, a numbers game.
What Google is creating now are tracking systems that follow social movement. They have been doing this for quite some time, but I believe have increased the value of a link that has a lot of social activity.
For example: Say you own a Facebook Fan page. You place a link in the discussion box with some valuable content and it receives a lot of social interaction around that link. Google can then see that this link and content is popular therefor adding authority to that link or content being spoken about in that social platform.
A lot of SEO software programmers are realizing this and developing system to manipulate the sharing of links (content) on social platforms. How Google is getting around this is by placing authority reference to the social account.
How do we as traffic generators get around this? Well, we need to implement strategies that look as natural as possible.
Sorry, long gone are the days of a one page blog post without the profile and photo filled out in a web 2.0 account with an anchor text link.
Lets take Hubpages.com as an example: Just joining Hubpages and adding one article doesn't cut it anymore. You need to be social within the site, create lots of great content and get that content passed around within that website. I believe that is the type of interaction that Google and other search engines are looking for!
Then they are looking for where has the article been shared outside of the platform, in this case Hubpages! How many links does it have, where have the links come from, how quickly where they generated and are the websites and social media sites linking to the article have any authority at all.
To conclude I suggest you spend more time creating really great content then interact in social platforms where others will share your content. This not only drives traffic from social platforms but also builds trusted authority backlinks to help your content sit up higher in the search engines. It also builds trust from those who are following your content!
No traffic means, no sales and no way to communicate and basically without out it, all you have is a nice looking virtual pamphlet.
If you are reading this article you may just be the person who is lacking in traffic and looking at ways to improve your numbers. After all that's exactly what it is, a numbers game.
What Google is creating now are tracking systems that follow social movement. They have been doing this for quite some time, but I believe have increased the value of a link that has a lot of social activity.
For example: Say you own a Facebook Fan page. You place a link in the discussion box with some valuable content and it receives a lot of social interaction around that link. Google can then see that this link and content is popular therefor adding authority to that link or content being spoken about in that social platform.
A lot of SEO software programmers are realizing this and developing system to manipulate the sharing of links (content) on social platforms. How Google is getting around this is by placing authority reference to the social account.
How do we as traffic generators get around this? Well, we need to implement strategies that look as natural as possible.
Sorry, long gone are the days of a one page blog post without the profile and photo filled out in a web 2.0 account with an anchor text link.
Lets take Hubpages.com as an example: Just joining Hubpages and adding one article doesn't cut it anymore. You need to be social within the site, create lots of great content and get that content passed around within that website. I believe that is the type of interaction that Google and other search engines are looking for!
Then they are looking for where has the article been shared outside of the platform, in this case Hubpages! How many links does it have, where have the links come from, how quickly where they generated and are the websites and social media sites linking to the article have any authority at all.
To conclude I suggest you spend more time creating really great content then interact in social platforms where others will share your content. This not only drives traffic from social platforms but also builds trusted authority backlinks to help your content sit up higher in the search engines. It also builds trust from those who are following your content!
How To Publish on Amazon?

Obviously you need to have your potential best seller written before you can get it published. The good news on this front is that a lot of Kindle books aren't anywhere near as long as their printed counterparts. A lot of novels are close to what would have been called short stories or novelettes in days gone by. They are designed to be read in one sitting, often during a commute to or from work or in a lunch break. A short spell of fantasy to break up the day.
The same relatively short format goes for a lot of "how to" style books. People don't have the time for long winded introductions and general waffle. They'd prefer to pay a lower price (often $2.99 or less) just to get the meat of the idea.
So don't let writing your new ebook hold you back. If you're a fast writer, there's a good chance you could tap out your next book in a weekend.
Once your manuscript is written, you need to proof read it for obvious errors and typos.
Then you will need to format it for the Kindle. One of the things that catches people out on this is that Kindles don't understand the concept of page numbers. Because there are a variety of screen sizes and users can control the font sizes as well as the way the device is held (portrait or landscape) you shouldn't include page numbers in your book as they are meaningless.
Things like tabs and bullet points don't translate well to the Kindle format either so you need to keep your formatting plain and simple. If you're not sure, there's plenty of advice on the web or people on sites like Fiverr who will convert the book for you.
Your new ebook will also need a cover. Even though this will only ever be seen digitally, we still buy with our eyes and your book's cover (along with the title) are your main sales tool.
If you haven't already got a Kindle publisher account, just follow the signup procedure at Amazon. It's much like any other web signup form and there are prompts along the way.
Then you need to upload your book in the Amazon system. It's here that you'll set your title, upload your cover and the main book itself.
You'll also need to write your own description for your new book. You're allowed up to 4,000 characters (which is quite a lot of words!) and you should use these to your benefit. Talk about what the book is about and make your copy compelling. Look at other people's descriptions if you need inspiration but don't just copy them verbatim.
Finally you need to set your pricing. Most Kindle books seem to be priced fairly cheaply but to get the highest royalty rate from Amazon it's best to keep them between $2.99 and $9.99. Prices for other Amazon sites can be set automatically by ticking a box so you don't need to worry about exchange rates.
Good Auto Blogging Versus Bad Auto Blogging!

The difference between good and bad auto blogging really boils down to what your intention is - are you using it to 'game' the search engines, or are you using it just as a technical tool to continue providing genuine content?
So let's start with the good blogging...
You may write blog posts once a week, or you may write 10 a day- in either case it may be that you want to set up some automatic posting. This means you don't have to be logged in or in front of a computer to publish posts.
You can write several in one sitting, or even just write a single post at a time that suits you, and then set them to be published at a different time.
For example, and this is something I've found a lot, if you start writing one post, but get 'in the zone' and write several posts, you don't want to publish them all at once, because that can lose the leverage power from each post.
What I mean by that is that when you publish a post, there are so many different ways you can use it to benefit, but if you publish too many posts too quickly, it can be hard to keep up, so you end up losing the very benefits you are trying to gain!
So, auto blogging allows you to set them to be published at intervals you choose, giving a more natural regular flow to your blog.
Nothing wrong with that, and a great example of good auto blogging. What about bad auto blogging?
Well, bad auto blogging usually comes in the form of software sold by internet marketers. They have picked up the problem that many people have, of content creation, and come up with the solution of software that 'scrapes' content from other websites.
It really is trying to play the search engines, because normally the software is set to pick up content which is keyword relevant to whatever your blog is about.
There are 3 main problems with this...
Firstly, the software may not give proper credit to the site it takes the content from. This is a legal minefield, and an ethical one too. Secondly, the content is often scraped in such a way that it makes terrible reading to visitors. Any traffic you do generate is hardly likely to stick around for long, because you aren't providing a genuine resource for them.
The third reason why this kind of auto blogging is bad, is because the search engines hate it, and rightly so, because of the bad results it gives to searchers that I just mentioned.
This means it is only a matter of time before they remove any blogs that you use this for, and may well take that further by delving in the other sites you have!
Software like this is usually sold with flashy hypey sales letters - easy to get sucked in with, but I'd advise against it. It doesn't help you or your visitors in the long run, and with a blog it's always the long term picture you should have in mind.
Using auto blogging to simply help with scheduling your posts? Well that's the good model, and software can be found cheaply or for free, so whenever you see a sales letter raving about the bells and whistles, stop and take a moment to ask yourself if it's the good or the bad version!
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