No traffic means, no sales and no way to communicate and basically without out it, all you have is a nice looking virtual pamphlet.
If you are reading this article you may just be the person who is lacking in traffic and looking at ways to improve your numbers. After all that's exactly what it is, a numbers game.
What Google is creating now are tracking systems that follow social movement. They have been doing this for quite some time, but I believe have increased the value of a link that has a lot of social activity.
For example: Say you own a Facebook Fan page. You place a link in the discussion box with some valuable content and it receives a lot of social interaction around that link. Google can then see that this link and content is popular therefor adding authority to that link or content being spoken about in that social platform.
A lot of SEO software programmers are realizing this and developing system to manipulate the sharing of links (content) on social platforms. How Google is getting around this is by placing authority reference to the social account.
How do we as traffic generators get around this? Well, we need to implement strategies that look as natural as possible.
Sorry, long gone are the days of a one page blog post without the profile and photo filled out in a web 2.0 account with an anchor text link.
Lets take Hubpages.com as an example: Just joining Hubpages and adding one article doesn't cut it anymore. You need to be social within the site, create lots of great content and get that content passed around within that website. I believe that is the type of interaction that Google and other search engines are looking for!
Then they are looking for where has the article been shared outside of the platform, in this case Hubpages! How many links does it have, where have the links come from, how quickly where they generated and are the websites and social media sites linking to the article have any authority at all.
To conclude I suggest you spend more time creating really great content then interact in social platforms where others will share your content. This not only drives traffic from social platforms but also builds trusted authority backlinks to help your content sit up higher in the search engines. It also builds trust from those who are following your content!
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