The main purpose of the Penguin update is to put a deep freeze on web spam in Google's search results. By extension, a big piece of that web spam appears to be links from low-quality networks.
The biggest key factor in relation to the Webspam are un-natural links, low quality inbound links, and keyword stuffing throughout the content.
Google search engine considers links as editorial "votes". So, theoretically, the sites that receive the most votes should rank higher on Google because more people find them valuable.
Google analyzes the quantity, quality, and relevance of websites that link to yours. When Google looks at your link profile, they're looking at such things as what types of websites link to yours, how quickly you acquired these links, and the anchor text (the clickable words) used by the linking website. When Google's algorithm detects such things as a large number of new links or an imbalance in the anchor text, it raises a big red flag.
As Google and many SEOs have preached for years, you'll attract more links by creating unique, worthwhile content that others will want to link to naturally.
Unnatural Links
For companies who have been hit hard with the penguin update thoughts are, its the severe lack of natural links.
Lets touch on some main areas that are causing issues.
- Paid text links with exact anchor text, used for ranking higher for one certain keyword.
- Guest Forum/blog comments on questionable website, this relating to spammy signatures spam.
- Inbound links from dangerous websites like, malware, warez and the adult industry.
- Keyword stuffing within content and code tags.
The Penguin updates are not deemed unacceptable by Google as its closes the loopholes that spammers are using, however smaller business are getting caught up in this and overnight losing their website presence on the search engine results.
How can you recover the effects from the penguin algorithm updates? fine tooth combing the whole website and correct any keyword stuffed content, cloaking issues rectified and any other spammy tactics removed, although your now thinking you should return to your previous positions in the searches, however Google keeps its algorithm and spam detection tight lipped so may not signify a return.
Removing any spam techniques can only be for the better.
While it's much easier to blame Google and sign a petition begging Google to kill its Penguin update, this isn't the time to give up. Now is the time to look at your website, do a proper, careful evaluation of your inbound link profile, clean up your website, and devise a smarter marketing and business strategy that doesn't rely on Google for the majority of your traffic and income so you can escape the endless loop of Google algorithm updates
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