Smartphone helped to kill a Flip Video Recorder earlier this year and a new study from the NPD Group suggests that it may one day take the low end of normal cameras. It is, therefore, that more and more people are photographed with mobile phones like Apple iPhone instead of using digital cameras, according to market research firm's latest "Imaging the confluence of the study."
NPD study, published this week, found that the percentage of the photographs taken smartphone increased to 27% in 2011, from 17% a year earlier, although the photographs taken on the camera all single-purpose fell from 52 percent in 2010, up 44 percent this year.
Smartphones are increasingly popular tool for pictures and videos on the fly, said company research, single-purpose cameras and video cameras, remains popular with consumers for more structured filming activities (see chart below).
"There is no doubt that the smartphone is becoming" good "most of the time, but thanks to mobile phones, more pictures are taken than ever before," said Liz cutting, the Executive Director and the head of the imaging analyst NPD, in a statement. "Consumers who use their mobile phones, pictures, and videos were more likely to do so instead of [] their camera to capture spontaneous moments, but important events, dedicated camera or video camera are still to a large extent the device of choice."
The rise of the Smartphone as go on filming equipment is apparent in the survey of American consumers, which NPD used as the basis for his study, but the actual numbers are tracked in the retail market. Research, the company said its retail monitoring service found that, in the first 11 months of the year 2011, the market dipped a normal camera 17 percent over the year in terms of units shipped and 18 percent in terms of revenue.
The grip also applied to the video recorder & # 151NPD said that the Pocket video camera and traditional flash camera unit shipments are 13 percent and 8 percent this year, while sales for product categories are 27 percent and 10 percent.
It seems that the more expensive cameras, however, that defied this trend. Research the company noted that the units and revenue for the separable camera lens each growth of better than 10 percent-over a year, with the camera boasts an average price tag of $ 863. Meanwhile, higher end point and shoots, defined as having an optical zooms 10 x or higher, grew by 16% in terms of units shipped, and about 10 percent in terms of revenue through November. These products are transported by the average price of $ 257, NPD said.
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